City’s only liquor store opens after 2012 vote; offers wine, spirits

By Josh Arntz
The Dickson Herald

Published Nov. 1, 2013

Thursday was a historic day for Charlotte with the opening of the city’s only and possibly first liquor store.

Charlotte residents no longer have to drive to Dickson, White Bluff or Ashland City to buy a bottle of wine for Thanksgiving dinner; some sherry for that special dish; or champagne for New Year’s.

“We have a full selection of champagne for New Year’s,” co−owner Chad Murphy said.

Co−owner Todd Murphy hopes The Cellar, wine and spirits, makes the community proud.

“But also we’re trying to provide what the community wanted,” he added. “The community did vote for it and we’re just extending what the community wants.”

Charlotte voters approved a liquor referendum during the November 2012 election. The Charlotte City Council approved Todd and Chad Murphy’s application for a package liquor store in the spring. The Murphys received their license to sell and distribute alcoholic beverages last week from the Tennessee Alcoholic Beverage Commission.

The Murphys spent the last month renovating their former laundromat next to Murphy’s CeeBee into The Cellar.

“It’s the perfect spot for the (wine and spirits) store,” Todd said. The Murphys “exited” the laundry business “because it’s not what it used to be,” he added.

They remodeled the old laundromat, staining the concrete floors, painting the walls, installing new shelving and “custom−built” wine racks and counter.

Chad noted The Cellar is stocked with a “huge selection” of wines, and spirits.

“We’re almost second to none in terms of square footage (1,200−square−feet),” he said.

In addition to wine and liquor, the store offers high−gravity beers.

“We’re going to have a very aggressive pricing,” Chad said.

The Murphys also employed iPads to replace the typical cash register, which will track the inventory and print/email receipts.

“If a customer has a refund and the receipt in an email, they’ll always have that for ease of refund,” Chad explained.

The system also allows the Murphys to compile email lists so they can send out promotions to customers.

The Cellar is open Monday−Thursday 9 a.m.−9 p.m., and Friday−Saturday 9 a.m.−10 p.m.